Sweepstakes University is an institution that educates future and current Agents on best practices for navigating the Sweeps business, to ensure a smooth running and profitable operation long term. The starting focal point is the foundation of the business which includes, access to system backends, creating financial inbound and outbound logistics, building professional social pages, establishing a line of communication internally and with customer base, and finally educating agents on the best strategies for generating and keeping a good customer base.